Samena Trends: 'Good Will Hunting in the Age of Analytics' by Ayman Jomaa

Samena Trends April 2018 edition features Ayman Jomaa's article 'Good Will Hunting in the Age of Analytics'.

".. Predictive data, real-time analytics – this is what we do for a living. Yet, what we do is by definition, invasive. From the Americas to Europe, Africa and Asia, Numbase is servicing around 50 million customers every day: 50 million people whose behavioural traits and personal financial status are being used to create purchasing decisions for them before they know it.. "

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